Today we’re taking a deep dive into the world of a 16-year-old TikTok star who wants to change the industry as we know it and ensure that the next 20 billionaires are females under 25. Sloane Price is wildly ambitious in ways I couldn’t have imagined possible when I was a teenager. And today we’re talking about her business plans, the ways that brands and agencies take advantage of teen girl influencers (plus how she wants to fix it) and why the teenage influencers today are the future of celebrity marketing.
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The Podcast
Under the Influence is a deep dive into social media, a place haunted by aspirational marketing where it feels like every other person is a social media influencer trying to sell you something, all while posed in perfect houses that never seem to get messy. And behind this airbrushed perfection is money, so much money. Billions and billions of dollars. Journalist and mom Jo Piazza looks at how we got here, what it all means and how the commodification of every single aspect of our lives is driving everyone (but mostly women and mothers) a little insane.
About the podcast
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